Fish on the Fly

February 2014

• Strategy
• Logo Design
• UI / UX Design
• Development

Client

Chemeketa Community College

Class

VC238 Web Design 2

Instructor

Peter Hoelter

Task

Fish on the Fly was a fictitious company created from scratch with the purpose of developing an e-commerce website.

Solution

This service mark successfully represents fly fishing with the use of a typographical treatment. The brand gives a sense of the outdoors and relaxation associated with fishing.