Geek Chic

March 2014

• Logo Design

Client

Chemeketa Community College

Class

ART222 Logo Design

Instructor

Jeff Pollard

Task

This was an assignment to create a logo for a fictitious company. I was assigned the company Geek Chic. The brief was for a clothing company based on the geek style trend.

Rational

The geek chic trend is based on the defiance of mainstream styles. The plaid tie represents an eccentric retro defiance of the norm.